E-commerce is on the rise, but ever wondered why exactly your audience wants to use the internet? Despite the fact that the concept of retail stores continues to be very popular?
Even though businesses spend a lot of time attempting to define their buyer personas and ideal customers, they generally overlook the main psychology behind shopping on the web.
Customers don't really buy anything from anyone online. They have a thought process that either encourages them to complete a purchase or drives them to another retailer. For example, products with a big price tag often face a challenge in selling online. And then there are products that people may want to get a feel of before purchasing.
But with the changing times, e-commerce has developed into a way of life and businesses have found a way to suffice the decision-making needs with the customers.
1. Wide range of products to decide on from
Having an internet store offers you an opportunity to get at night shelf space issues and can include more inventory into the business.
While it could seem like a challenge to most retail business holders, the potential for being offered a wide range of products on the web is one with the primary factors that cause the shift to digital shopping. More and more people today look for brands online as an alternative to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web-based bookseller. But today, it sells anything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all products
Today, there are many of people who visit physical stores to test a product, its size, quality and also other aspects. But very few of them actually make the purchase readily available stores. They tend to ascertain the same product online instead.
The reason being, the expectation of an competitive pricing. These company is commonly known as bargain hunters.
If you are able to, offer competitive pricing on your products when compared with that at the physical stores. You could also decide to put a couple of products on every range, for sale to draw a person's eye of bargain hunters.
For example, Snapdeal offers a 'deal from the day' - where the pricing of items is considerably low in comparison with what they would cost in shops. This makes the customers can use think they are bagging plenty, and also the sense of urgency throughout the deal raises the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of consumers look for online reviews on a product or service or service before purchasing it.
In physical stores, it is impossible for any shopper to understand what other customers are saying concerning the products - especially while using sales people ensuring they hear outright the good. And that's one other reason, why they prefer clothes online.
Offer reviews, ratings or customer testimonials for your products and display them clearly around the product pages. The better the rating, the larger are the odds of it to sell.
4. Ability to check prices
Moving from one brand store to an alternative can be really tedious. On the other hand, switching sites to check prices of items from different brands is easier. Apart from the reviews given on different online retailers, prices include the next thing that customers try to find.
The best method of doing so is displaying an innovative price and the price that you will be offering. It becomes easier for these phones notice the difference, and therefore, the chances of which seeking to other retail online retailers become a lot lesser.
For example, if you're running a winter sale, make sure you display the main price, the percentage of your offering and also the new price about the product pages. And don't forget to highlight the offer on your homepage too.
5. Saving plenty of time
Traveling to stores that are not close by because you want to invest in a certain brand, could be a put-off. That is the reason why most customers seek to websites instead. The ability to read through the products and purchase what they want, from wherever they are, saves them a great deal of time.
But what these customers generally search for is the efficiency of delivery that a web based retail store offers. Be it a 'next day delivery', '48 hours delivery' or possibly a 'standard delivery within seven days of order', maintain your delivery information absolutely clear. And if possible, give them the ability to pick their delivery date.